My Bridge is a hyperlocal social-commerce platform. Five surfaces in one app: a social feed, a peer-to-peer marketplace, a local business directory, a built-in wallet on Nera Chain, and a gamified participation layer.
A counterpoint to global ad-driven social media. Built for one city. Replicable to many.
Mainstream platforms split these surfaces across separate apps and separate logins. My Bridge bundles them under a single Nera Name Service identity. The same account is producer, consumer, follower, and citizen.
Text, images, video, polls, and live broadcasts. The everyday rhythm of a community.
Buy and sell within your city. No shipping a couch across the country.
Deals, reviews, photos, hours, and follows. One canonical record per business.
Built-in wallet on Nera Chain. Custodial at signup. Self-custody when the user wants it.
Bridge Points, lootboxes, streaks, and on-chain attendance NFTs. Participation gets rewarded.
Mainstream social platforms optimize for global attention, monetized through algorithmically-targeted advertising. The unit economics demand opaque ranking, platform-owned identity, and moderation by machine. My Bridge is positioned as a deliberate counterpoint along five axes.
Axis
Scope
Traditional Social
Global social graph. Cross-cultural virality is the growth objective.
My Bridge
Every user, business, and event anchored to one city. Discovery is intentionally local.
Axis
Identity
Traditional Social
Platform-owned handles, tied to phone or email. Account loss equals identity loss.
My Bridge
NNS name backed by a wallet on Nera Chain. The platform stores metadata. It does not own your handle.
Axis
Monetization
Traditional Social
Free to users. Revenue is sale of attention to advertisers, which warps the feed.
My Bridge
No third-party advertising. Revenue from business subscriptions and ticketed events. Users earn Bridge Points instead of paying.
Axis
Algorithm
Traditional Social
Closed ML model. Opaque ranking, hidden weights, no real user input.
My Bridge
Documented feeds. Following, Latest, For You, Live, Reels, Polls. No shadow ranking. No hidden weighting.
Axis
Creator economy
Traditional Social
Gated by audience size and platform partner programs. Ad revenue share is opaque and revocable.
My Bridge
Direct on-chain NERA tipping during live broadcasts. Each tip is a Nerachain transaction the creator owns forever.
Six surfaces. For You is 30% trending (last 48h) interleaved with 70% reverse-chronological. Latest is pure reverse-chron. Following shows posts from followed users and businesses only. Live, Reels, and Polls filter by content type. The ranking logic lives in the codebase, not in a black box.
When you check into an event, you mint an NFT on Nera Chain. Optionally with AI-generated artwork. The receipt is yours forever, independent of the platform. A passport stamp, not a wristband.
WHIP ingest through a MediaMTX gateway, HLS playback, glass-to-glass latency around five seconds. Viewers tip in NERA. Each tip is a recorded transaction. Recordings save for replays.
Hours with a live "Open now" indicator. Photo gallery. Reviews with denormalized averages. Deals redeemable in-store via QR or online via deeplink. Followers see business posts in their feed exactly like personal posts.
The thesis behind My Bridge is that a hyperlocal, vertically-integrated social-commerce platform can sustain itself culturally and economically in a market dominated by hyperscale incumbents. The follow-up question is whether the form factor is replicable. If My Bridge works in Lethbridge, the same codebase can be re-instanced for any city whose population, business density, and civic calendar make a hyperlocal platform viable. The economics of operating ten city-scale instances may be more favorable than operating one global platform of equivalent total scale.
Open My Bridge in your browser. Create an account, claim your .yql identity, and join the city.